Well, Derek Hart Books has struggled as of late, but lots of inroads and networking is paying off. Sure, we didn't get our venture capital influx, which bummed everybody on the team, but we'll keep pursuing the pot at the end of the rainbow.
Besides, we've learned a lot about presentations, PowerPoint, venture capital, and what not to say. LOL
Secret of the Dragon's Breath is now in several reviewers hands and we hope it gains as much success as its predecessor, Secret of the Dragon's Eye. Everybody has been working very hard to promote the product. It's paying off.
Which has also created an ongoing discussion with the partners. Are we trying to focus on the business, the art of writing, or the entertainment? Our business plan is focused on the business, of course, but we're up against some pretty big competitors.
1) The marketplace. Books are not the frontrunner form of entertainment for lots of people. They just don't read. Movies yes, books no. Video games yes, books no. YouTube + MySpace, yes, books no. Can we compete? We sure hope so.
2) Other authors. On the children's front, there Harry Potter, of course, with Series of Unfortunate Events, Spiderwicke Chronicles, and so many others. Are kids sick of dragons? Not any I know and my 12-year-old son and his friends all love to read about Thaddeus Osbert's adventures, but I have heard that complaint.
3) The whole branding, marketing thing. Were do we advertise? Which trade shows, conferences, and book fairs do we attend? Which organizations should we join?
Anyway, we're learning and getting better. More to come tomorrow. Derek has to do an interview and write more.
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Secret of the Dragon's Breath, Secret of the Dragon's Eye, YouTube, MySpace, Derek Hart Books, dragons, Thaddeus Osbert, venture capital
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